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Brand name mention adalah saat ada Web site lain menyebutkan nama Web page atau manufacturer Anda. Brand mention ini ada dua jenis: brand name mention dengan link yang mengarah ke Anda dan brand name point out tanpa link.
Strategi Search engine optimisation ini mempermudah pelanggan menemukan bisnis Anda karena menampilkan nama bisnis lengkap dengan alamat dan kontaknya.
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Anchor text dapat membantu Google memahami konteks informasi Site atau halaman yang dituju. Dengan kata lain, anchor text untuk sebuah backlink yang baik akan berisi kata kunci sesuai dengan target Anda.
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